5 Clever Ways to Get the Most out of Your Image Rotator

Published: Friday, 7 December 2018 at 4:46:12 PM

The image rotator module provides a dynamic way for you to deliver key messages and showcase engaging images or videos* within the first fold of your website.

It can be easy to forget about this aspect when considering how to optimise your content, but it shouldn’t be overlooked. This space is what draws people in and capture’s their attention. A first fold that fails to connect with users will lead to higher bounce rates, with more people leaving your website before they’ve found the content they are looking for.

Here are 5 tips to avoid the bounce, and maximise the use of your image rotator:

Tip #1. Promote upcoming events

As one of the first things people will see, promoting events in your image rotator can be a great way to increase your click-through rate and generate interest for upcoming activities. With the image rotator module, you can link your image to the events page, making it easy to access and adding to the overall user experience.

Check out the City of Vincent’s website to see a great example of how to use the image rotator to promote events.

Tip #2. Video is king

Websites featuring video content on average experience 41% higher web traffic than those that don’t. If you have invested in high quality video content, featuring it in your image rotator is a great way of communicating engaging content to the people visiting your site and enhancing the “wow factor” for new users.

Visit   to see how video can enhance the look and feel of your website.

Tip #3. Showcase your region

People tend to overlook the importance of high-quality photography and how it impacts the way users perceive their website. The image rotator provides you with the opportunity to showcase the most aesthetic aspects of your city, town or region. Capture your audience with professional photography!

The Shire of Wyndham East Kimberley offers user’s a stunning gallery of professional photography.

Tip #4. Direct people to the pages you want them to see

You can link the images in your rotator to specific webpages on your site as well as set a timeframe for publication. Therefore, you can schedule upcoming information ahead of time such as verge collections, community meetings, important notices and more with the peace of mind that it will be archived once the timeframe for the activity or announcement has been met.

Examples of images and pages you can link and schedule in your image rotator:

  • Green and bulk waste collections
  • Rate information
  • Dog and cat registrations and renewals
  • Holiday closure periods
  • Community meetings
  • Road and infrastructure disruptions

Tip #5. Clever click throughs

The image rotator module comes with a variety of options for image scrolling.

Councils can choose between:

  1. Arrows on each side of the banner
  2. Square/circle indicators placed on the bottom middle part of the banner
  3. Square/circle indicators placed on the top corners of the banner
  4. We can customise an option for you!

[Insert image examples here]

If you have any questions on the image rotator module or wish to discuss how it can integrated into your website, contact us [link to page] today!

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