5 ways a style guide will make your life easier

Published on Wednesday, 12 December 2018 at 1:46:45 PM

Your brand is one of your most important assets. A style guide is key to managing it correctly.

It’s important to maintain your brand across all applications in order to build brand equity and develop a sense of recognition, trust, loyalty and professionalism.

The best way to ensure consistency in your brand is with a style guide.

Style Guide

Here are 5 ways a style guide will make your life easier:

1. Consistent in-house communications

A style guide is a valuable reference point for staff that guides the production of internal materials including presentations, posters, memos and email signatures.

2. Liaison with external suppliers

When engaging with third party suppliers for promotional and printing material, a style guide ensures that the integrity of your identity is maintained.

3. Clarify your brand positioning

A strong brand not only helps to position your organisation within your market, but it can also develop trust, loyalty and pride within your community.

4. Save time

Know which font, colour and logo variation to use instantly by referring to your style guide.

5. Eliminate confusion

A style guide can act as a governance document, helping guide staff on what to do and what not to do when it comes to your brand.
Whether you’re looking for a complete corporate identity refresh, or simply a style guide to compliment your current brand, we can help make a difference.

If you are interested in learning more about how a style guide can benefit your business, give one of our friendly team members a call on 08 9920 8500 or email mc@marketcreations.com.au.

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