Shire of Toodyay launches Visit Toodyay site

Published on Wednesday, 7 April 2021 at 9:25:46 AM

Located only 100kms North-East of Perth, the Shire of Toodyay is situated in the charming Avon Valley region, boasting picturesque views and an abundance of wildlife. The Shire of Toodyay wanted to rejuvenate their corporate website to showcase the area’s serene landscape and historical attractions. They also wanted to enhance their site’s functionality so that the community could easily access the Shire’s resources.

Together with the Shire of Toodyay, Market Creations created a new corporate site featuring a dynamic image rotator and high-quality imagery. Residents and visitors can stay up to date with the Shire’s latest news, upcoming events, and connect on social media through homepage quick links.

See the Shire of Toodyay's corporate website here.

Explore the neighbourhood

The Near Me module was implemented as part of the website development project to allow residents to stay informed on what’s happening in and around the local area. The convenient mapping tool allows the Shire to display their localities using markers under customised categories.

The Shire of Toodyay uses the Near Me module to highlight their parks and recreation, events, halls, venues & facilities, in addition to council consultations, and council works and projects.

See Near Me in action here.

Visit Toodyay Additional Design Template

Market Creations continued to work with the Shire on an Additional Design Template for their key tourism offering – Visit Toodyay. Situated next to Toodyay’s iconic Connor’s Mill, the Visitor Centre acts as a key information source for the Shire’s visitor economy and local community.

The Visit Toodyay landing page functions as a tourism hub within the Shire of Toodyay’s corporate site, making them complimentary but each with a unqiue look and feel. The Visit Toodyay page employs bright colours against a darker palette in addition to large font and icons to enhance readability. The Visit Toodyay style guide, created by the Market Creations design team, is showcased throughout the landing page to visually reinforce the Shire’s tourism brand.

As a highly interactive site, users can engage with feeds on Visit Toodyay to easily find information on local attractions, accommodation, activities, tours, and amenities. The website also features a live Instagram feed, allowing visitors to connect with the Shire and share their own experiences in Toodyay captured through bold visuals and compelling imagery.

See the Visit Toodyay site here.

The outcome

We aimed to develop a contemporary and responsive website that embodied Shire of Toodyay’s vision of a “vibrant rural community that celebrates their past and embraces a sustainable future.”

 “Market Creations were wonderful to work with. They managed the project perfectly with attention to detail. The team remained calm and composed in our times of panic and chaos. They were proactive in their communication and quick to respond to any queries. We could not be happier with the project management of the website.”

– Merridith Lamb, Compliance and Communication Officer for Shire of Toodyay

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