About the Client
The City of Busselton found 230km south of Perth, boasts stunning coastal vistas and lush natural surroundings. The Council and staff are committed to creating an exceptional place to live and visit, driven by their vision of establishing Busselton as a destination 'where environment, lifestyle and opportunity meet'. Beyond the iconic Busselton Jetty, the City offers diverse attractions and experiences for both residents and visitors.
The Brief/Functionality
Market Creations Agency was commissioned to develop a corporate website that would:
- Create an engaging, intuitive digital experience
- Encourage exploration beyond the famous Busselton Jetty
- Organise hundreds of content pages into logical, accessible structures
- Implement visual navigation systems that promote self-service
- Develop custom geo-location functionality for tourism and local discovery
- Maintain brand consistency while delivering a fresh digital presentation
The project required strategic implementation of the 'Landing Page' module to display menu items visually through page previews with accompanying images and introductory text.
Outcome
The completed website delivers:
- Bold, clear design elements reflecting Busselton's vibrant community
- Intuitive navigation encouraging deeper content exploration
- Custom-developed Near Me module providing interactive geo-location of facilities
- Streamlined self-service functionality for residents and visitors
- Immersive digital experience showcasing regional attractions
The customised Near Me module allows users to locate and map diverse points of interest including recreation facilities, events, libraries and art trails, effectively guiding tourists through the town while encouraging locals to discover amenities in their vicinity.
Our Continued Relationship
Web Communications Officer Ana Marsic noted: "Market Creations Agency worked closely with us to customise parts of our website which are unique to the City of Busselton and our community – it was very clear that the team were excited by the customised development and were really helpful in ensuring a quality result."