About the Client
The Shire of Perenjori sits 350km north of Perth and 39km southeast of Morawa in WA's northern agricultural region. The name "Perenjori" comes from the Aboriginal word "Perangary", meaning water hole. As one of nine council areas making up WA's Wildflower Country, the Shire forms a vital part of the "Wildflower Way Tourist Drive" stretching from Dalwallinu to Geraldton. The region is famous for its spectacular array of native wildflowers and wildlife, making it a top spot for nature tourism in Western Australia.
The Brief/Functionality
Market Creations Agency was tasked with developing two connected digital platforms as part of the CouncilConnect program:
- A Shire website featuring:
- Streamlined information structure
- Vibrant yet professional design elements
- Mega menu module for easy navigation
- Road Report geo-mapping tool
- Live social media integration
- A Tourism multi-site (Visit Perenjori) requiring:
- Seamless connection to the main council site
- Logical presentation of local attractions
- Strong focus on wildflower tourism assets
- Implementation of a robust Image Gallery
- Distinct visual identity while maintaining brand cohesion
Outcome
The completed websites launched mid-2022 delivered:
- Clear separation between council business and tourism information
- Improved user experience across both platforms
- Intuitive navigation promoting content discovery
- Effective showcase of the region's natural beauty
- Real-time road updates for locals and visitors
- Integrated Facebook feed connecting the online community
The design approach uses distinct visual elements for each site while maintaining a consistent brand framework. The Shire site balances professionalism with visual appeal through strategic colour placement, while the tourism platform highlights the region's natural wonders through optimised gallery functionality and user-friendly content organisation.