Shire of Perenjori

Market Creations Agency welcomed the Shire of Perenjori as a new CouncilConnect member with the development of both a corporate and tourism website. Both sites went live in mid-2022.

About the Client:

Perenjori, from the Aboriginal word "Perangary", meaning water hole, is situated 350 km north of Perth and 39 km south-east of Morawa in the northern agricultural region. Perenjori is one of nine government areas that make up WA’s Wildflower Country and is part of the "Wildflower Way Tourist Drive" that runs from Dalwallinu to Geraldton. It is extremely well known for its abundance of wildflowers and wildlife.

The Corporate Site:

The brief for the Shire’s corporate site was to create a revitalised, streamlined platform with

a vivid design. The mega menu module allows for a seamless user experience. The website

also features one of our geo-mapping modules, Road Report, to alert residents and visitors

of roadworks in the area. A live Facebook feed connects the Shire of Perenjori to its online community. Pops of colour throughout bring a sense of liveliness while maintaining a professional, sleek look.

The Tourism Multi Site:

The Shire of Perenjori engaged Market Creations to develop a tourism multisite, Visit Perenjori, that connected to its corporate website for an enhanced user experience. As heart of the Wildflower country in Western Australia, it was important to the Shire of Perenjori that their tourism offering promoted this as one of its key tourism assets of the region. The brief for the Visit Perenjori site was

to showcase the attractions that the region has to offer in a logical, structured manner that was easy for the user to navigate. The Image Gallery module showcases the stunning native wildflowers and the history of the region.

The Design

Market Creations Agency focused on distinctly unique brand elements within the design of both refreshed websites to differentiate the Visit Perenjori offering from the Shire’s corporate website.