About the Client
The Shire of Toodyay is located in the scenic Avon Valley region, positioned just 80km northeast of Perth. With a population of 4,439 spread across a spacious 1,683 square kilometers, the region offers residents and visitors alike ample opportunity to enjoy tranquil natural surroundings. The area features a blend of historical significance and rural charm, making it a distinctive tourism destination within Western Australia.
The Brief/Functionality
Market Creations Agency was commissioned to develop two interconnected digital platforms:
- A comprehensive corporate website serving resident needs and administrative functions
- A specialised tourism portal branded as "Visit Toodyay" with dedicated design elements
The tourism-focused website required:
- Interactive user interfaces for discovering local attractions
- Integrated information feeds for accommodation options
- Streamlined navigation systems for activities and tours
- Custom branding elements developed by Market Creations Agency's design team
- Implementation of specialized mapping functionality
Outcome
The completed digital ecosystem successfully addresses both corporate and tourism objectives through:
- Implementation of the Near Me mapping module allowing residents to visualise local amenities
- Interactive geographic markers highlighting parks, recreation facilities, and event venues
- Seamless integration of council information including consultations and infrastructure projects
- Custom visual identity elements creating distinction between corporate and tourism platforms
- Mobile-responsive frameworks ensuring accessibility across all devices
The project management approach received specific commendation from the Shire's Compliance and Communication Officer, who noted the agency's attention to detail, proactive communication strategy, and responsive service throughout the development process. The resulting websites effectively showcase both the administrative functions of the Shire and its significant tourism potential.