About the Client
The Shire of East Pilbara required a comprehensive digital ecosystem to serve multiple stakeholder groups, including ratepayers, tourists, councillors and staff. With a focus on enhancing both external communications and internal operations, the Shire sought a solution that would address diverse user needs while maintaining system cohesion.
The Brief/Functionality
Market Creations Agency was commissioned to develop three interconnected yet distinct digital platforms:
- A refreshed Corporate website serving community and visitors
- A dedicated Councillor Portal for elected members
- A comprehensive Intranet platform
The Intranet development process incorporated thorough stakeholder engagement, including:
- All-staff online survey to gather baseline requirements
- Virtual workshop sessions with key platform users
- Data analysis to determine priority functionality
- Executive presentation of key findings and recommendations
Based on stakeholder feedback, the Intranet required several specialised features:
- Personalised Quick Links Advanced Feature
- Events Calendar with notification capabilities
- Latest News module with staff contribution options
- Staff Shoutouts functionality to recognise achievements
- Advanced Engagement and Notifications system
Outcome
By implementing personalisation features and interactive modules, the Intranet platform fosters greater staff ownership and participation. Team members can post ‘shout outs’ to acknowledge and recognise their colleagues’ contributions and personally submit a news item or event via the Intranet. The advanced notification system ensures timely communication of key information, while the recognition functionality contributes to positive workplace culture development.