About the Client
The Town of Port Hedland is a vibrant community located approximately 1,800km north of Perth in WA's stunning Northwest. Port Hedland is home to around 16,000 residents from diverse cultural backgrounds, covering 11,800 square kilometres of the Pilbara region. As a CouncilConnect subscriber since 2014, the Town has continually evolved its digital presence to better serve its community.
The Brief/Functionality
Market Creations Agency was engaged for multiple interconnected digital projects:
- Refreshing the Shire website with:
- Complete design overhaul
- Menu and site map restructuring
- Mega menu implementation
- Quick links functionality
- Google Analytics integration
- Redesigning the Intranet platform to:
- Align with updated style guidelines
- Enhance staff information access
- Improve internal communications
- Dedicated Leisure Centre website featuring:
- Strategic wireframing for optimal layout
- Implementation of the Town's new style guide
- Seamless integration with existing digital properties
Outcome
The comprehensive digital refresh delivered:
- Enhanced user engagement through strategic module implementation
- Improved information delivery efficiency via landing page optimisation
- Streamlined navigation across all platforms
- Consistent brand presentation following style guide application
- Integrated social media connectivity via Facebook integration
- Enhanced community communications through E-Newsletter MailChimp module
The successful delivery of these projects led to an ongoing relationship with the Town, resulting in additional digital development work including the creation of the Matt Dann Theatre & Cinema website. The cohesive digital ecosystem now effectively serves ratepayers, staff and visitors while maintaining brand consistency across all platforms.