About the Client
The City of Vincent covers approximately 10km² of metropolitan Perth, offering a vibrant and historically significant urban environment. In early 2017, the City chose to redevelop and transfer their three websites to the CouncilConnect platform, including their primary Corporate site, the Library & Local History Centre site, and the Beatty Park Leisure Centre site. The relationship expanded in 2018 with the development of Intranet, Councillor Portal and Seasonal Events sites delivered by Market Creations.
The Brief/Functionalities
Market Creations Agency was commissioned to develop five interconnected digital applications:
- Corporate site
- Library & Local History Centre site
- Beatty Park Leisure Centre site
- Staff Intranet platform
- Councillor Portal platform
- Seasonal Events site
The project required:
- Unified content management across multiple platforms
- Streamlined administrative workflows
- Comprehensive structural planning through wireframing
- Workshop facilitation to establish clear website objectives
- Development of multiple concept designs for evaluation
Outcome
The completed digital ecosystem delivers significant administrative efficiencies through:
- Centralised content management across five platforms
- Single-upload functionality with multi-platform publishing capabilities
- Streamlined document management systems
- Consistent user experience across all digital touchpoints
- Integrated branding with platform-specific customisation
The development process featured extensive collaboration, beginning with wireframing workshops that enabled the City to make informed decisions about structure and functionality before moving to visual design. This methodical approach ensured that strategic objectives drove the design process rather than aesthetic considerations alone.
As former Manager of Marketing & Communications Rosslind Ellis noted: "Together we have built a suite of digital assets including Website, Intranet and Councillor Portal and through these projects, we have solidified a great working relationship. Their level of service is exceptional with a fast turnaround time.